Public Affairs and Lobbying (Ketchum Lenci Public Affairs)
Today, companies develop their activities in a very complex context regarding policy and regulations. The relationship that they can establish with this environment can be crucial for the progress of the company.
The union of Ketchum Pleon and Ketchum Lenci, with credited experience in Public Relations and Public Affairs respectively, guarantees adapted treatment to the relations with public institutions that companies must establish.
We conceive institutional relations as part of our clients’ fundamental strategy and as an instrument to fortify their position in respective sectors, offering a professional and high quality service.
Everyday decisions are taken at a legislative and executive level, which have a big influence in business and all the organizations at European, national and autonomic level, so companies must have a global awareness of legislative and regulatory processes that can have an impact on their objectives.
Ketchum Lenci believes that a successful public affairs program is a combination of accurate and on time information and the capacity to share points of view and positions. We know who the key influencers are and – what is more important – they know us.
Our agency of Public Affairs assures that the issues related to institutions or regulatory fields that our client must face can be dealt properly with the following services:
- We carry out a follow-up and analysis of legislative and executive activity.
- We elaborate specialised sector reports.
- We identify the key authorities and influencers
- We develop campaigns to influence public opinion and the political decision makers.
- We maintain fluid contact with the main decision makers in the institutions.
- We advise on the approach methods to the centres of power.
- We elaborate position papers destined for the political audiences.
- We organise events, conferences and seminars exclusively directed to our target.
- We develop specialised courses and seminars for our clients about the structure of political power and the way to establish the relations with the institutions.
- We inform about legislative novelties through a quick alert service
Our competitive advantage is the quality of the human team who has a wide experience in Public Administration, Parliament, trade organizations and the industry as well as media.
In the institutional relations, media are decisive in many occasions. That is why the additional services of Ketchum Pleon in the field of media relations, as well as the crisis management services through a direct access to the media are a perfect complement of our services.
